About CMC:

Established in 1991 in its current location in Baushrieh, CMC started out as a supplier and applicator of waterproofing products. Since its creation, CMC has steadily grown and diversified its activities and product range to become a renowned provider of comprehensive services to the construction industry.

The company now counts seven showrooms and a wide network of dealers throughout Lebanon, providing professionals and individual households with a wide array of quality products from leading international manufacturers.

CMC’s contracting department has successfully executed various jobs in numerous private as well as prominent projects.

The company’s technical department offers consultancy, recommendation and seminars to inform clients on proper product selection and application, while keeping them updated with the latest innovations.

In conformity with the new trends in the construction industry, CMC is concentrating on environment friendly products that will contribute towards high scoring on the green building certification system LEED.

CMC will always strive to remain a solution provider to any construction requirement or problem, whatever its complexity.

My Perspective:

From a designer perspective, this was a challenging job I took, all the communication was around construction, waterproofing products, construction materials, equipment and so on. 

CMC had 1 Facebook pages and 1 Instagram account back in 2019. 

This step helped the company a lot in spreading the word and leading more visitors to the company website. More awareness, more exposure, more traffic and more sales.

Old post on Facebook by Simon Touch


1- All the images were small/ tall/ long/ bad dimension. Some of the images included big paragraph of information.
Which none of the social media users will read, forming a waste area.
2- Bad images, some of them were low in quality.
3- No contact data neither in the image nor written in the post.
4- There is no 
consistency in the work.
5- some comments are not answered.



Some examples of what i have created for CMC, content, visual, agenda, events, …

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