Simon Touch S.A.R.L. Lebanon - Case Study
About Simon Touch:
Since 10-2016 till 11-2019 I have worked with Simon touch S.A.R.L.
I have helped Simon touch through those years in growing up online, and being the first on all his competitors on all search engines using social media tactics.
Simon Touch is a Lebanese Company specified in manufacturing devices which helps in programming car keys, diagnostic car, diagnostic truck, renew car keys, correcting car mileage and so on. Even they are partners with some famous automotive companies.
My Perspective:
From a designer perspective, this was a challenging job I took, all the communication was around functions, codes and even names that I am not familiar with. Even most of us are not.
Simon Touch had 2 Facebook pages and 1 Instagram account back in 2016. Plus he was not active on “Google my business” and “Google plus” which was deactivated by Google in the late 2018.
I have combined the 2 Facebook pages because it was useless to have 2 which were publishing the same content. In additional of creating twitter account, linked in account and Pinterest account. From 2 social platforms I turned to managed 7 social platforms including Google my business and YouTube channel which I re-activated them with time.
This step helped the company a lot in spreading the word and leading more visitors to the company website. More awareness, more exposure, more traffic and more sales.
Old post on Facebook by Simon Touch
COMMENTS:
1- All the images were small/ tall/ long/ bad dimension, which created a small image effect according to Facebook area with a black color surrounding.
2- Bad images, some of them were out of focus.
3- No contact data neither in the image nor written in the post.
4- There is no consistency in the work.
5- Bad watermark implement.
6- some comments are not answered.
As an automotive company, providing programming, support, devices and much more. The message must be very strict to the point which leads me to create a simple template that I have followed through this period.
In order to drive more phone calls and email contact, I have created the perfect SM template for this situation. Where the phone number and email address is written on the template. If this template is shown on Google or any other search engine, or any social media platform, the user can easily contact the company and ask for the product.
Website feedback
In my opinion the website was very bad build, and does not respect any UI UX rule. It isn’t fully responsive as well. We had a lot of changes between 2016 and 2019. Some were done by the developer and some weren’t.
The layout isn’t strong you feel like the images are floating, there is not chronologic in the information
See examples here: https://www.keyprogtools.com/smart-keys-programming-device/bently-keys
https://www.keyprogtools.com/mercedes-nec-device-esl-w204-steering-lock/mercedes-mb-esl-lite
you can not determine which is the title, which information are better and so on.
Click here to see the difference: https://www.keyprogtools.com/abritus-avdi-commander/mercedes-maybach-smart-online
Website Reference
There is no hierarchy of information, which means you can not determine which is the title, which information is the most important and so on.
Click here to see the difference: https://www.keyprogtools.com/abritus-avdi-commander/mercedes-maybach-smart-online
I tried to fix them, and it worked but I had problem with the images and videos.
My solution was to create a certain frame to the images on the website, like so the floating effect will disappear and you ll feel the layout is handled correctly by a grid. This is a trick by me as a designer, and it won’t fix the development issue. This is why I strongly recommend contacting a designer for your site and do not depend on the developer alone.
See examples here:
Even though I have created to most of the pages (the one they gave me information of) banners, which were placed on the top in order to give a brief information for the user regarding the product.
I have created a promotion button in order to insert all the promotion posts by the company. Like so the user can surf directly to the promotion menu in order to know the recent promotions.
https://www.keyprogtools.com/simon-touch-promotions
I asked as well for an exhibition menu you can find it here
https://www.keyprogtools.com/exhibitions
But I didn’t like the layout, I would rather to see a showcase of the images and not text linked to the images.
The footer was very big and I asked to make it small. Even now I find it big, but it is okay, it seems it is a bit difficult to correct a site already developed and designed wrong.
One of the important step I did in those 3 years, is creating a buy now button. Now every user can surf to any product page and click buy now. This will open a new email with the product name in the subject and ready to write and send to the company. This will facilitate the communication between the user and the company. And actually it helped a lot, and drive a lot of email trafficking.
https://www.keyprogtools.com/smart-keys-programming-device/remote-key-tester
WEBSITE Layout REFERENCE
Event Branding
Simon touch attend at least 6 exhibitions worldwide, from Dubai to Mexico, Prague and so on.
They used to go to an exhibition with low quality printing, bad design that do not transmit the message, and all visuals were wrong in dimensions.
Kindly check on the right the images of the exhibition held before me. You can notice easily some stand are still without visuals, some visuals are smaller than the white area and so on…
Previous Exhibition REFERENCE
Exhibition Reference After Me Creating The Media Department At Simon Touch
OPTIMIZATION Report
Nowadays every business sales is related to online presence from social media, website, ads and optimization.
The sales at Simon touch as all business depended a lot on the media.
Because the company sell worldwide, the most important thing was Google optimization for his product and site pages. The web developer did his job from his side as optimizing the site.
In the other hand, i did a lot of researches, and created techniques in order to make Simon touch number one online on Google and other search engines. Like so, every user around the world searching for any product that is for Simon touch or have the same specs will find Simon touch products online. This will driver more traffic for phone calls, email, site views ….
I even made the company to the first place above their suppliers.
That was a big challenge 🙂
Kindly check the image on the right, all red circles inform that the images related to Simon Touch are higher in number and rank on the first page of google.
A lot of changes i did or helped with in that period aren’t mentioned above,
like creating a buy button on the website with led to open the email of the user with the subject name same as the product chosen.
The user now will easily write his question to the sales.
This helped a lot in email trafficking. The users before asked a lot of the way of buying. After creating this button none asked me how to buy from you?
Problem Solved 🙂
