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Simon Touch Lebanon Case Study
Simon Touch S.A.R.L. Lebanon - Case Study
About Simon Touch:
Since 10-2016 till 11-2019 I have worked with Simon touch S.A.R.L.
I have helped Simon touch through those years in growing up online, and being the first on all his competitors on all search engines using social media tactics.
Simon Touch is a Lebanese Company specified in manufacturing devices which helps in programming car keys, diagnostic car, diagnostic truck, renew car keys, correcting car mileage and so on. Even they are partners with some famous automotive companies.
My Perspective:
From a designer perspective, this was a challenging job I took, all the communication was around functions, codes and even names that I am not familiar with. Even most of us are not.
Simon Touch had 2 Facebook pages and 1 Instagram account back in 2016. Plus he was not active on “Google my business” and “Google plus” which was deactivated by Google in the late 2018.
I have combined the 2 Facebook pages because it was useless to have 2 which were publishing the same content. In additional of creating twitter account, linked in account and Pinterest account. From 2 social platforms I turned to managed 7 social platforms including Google my business and YouTube channel which I re-activated them with time.
This step helped the company a lot in spreading the word and leading more visitors to the company website. More awareness, more exposure, more traffic and more sales.
Old post on Facebook by Simon Touch
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COMMENTS:
1- All the images were small/ tall/ long/ bad dimension, which created a small image effect according to Facebook area with a black color surrounding.
2- Bad images, some of them were out of focus.
3- No contact data neither in the image nor written in the post.
4- There is no consistency in the work.
5- Bad watermark implement.
6- some comments are not answered.
As an automotive company, providing programming, support, devices and much more. The message must be very strict to the point which leads me to create a simple template that I have followed through this period.
In order to drive more phone calls and email contact, I have created the perfect SM template for this situation. Where the phone number and email address is written on the template. If this template is shown on Google or any other search engine, or any social media platform, the user can easily contact the company and ask for the product.
Website feedback
In my opinion the website was very bad build, and does not respect any UI UX rule. It isn’t fully responsive as well. We had a lot of changes between 2016 and 2019. Some were done by the developer and some weren’t.
The layout isn’t strong you feel like the images are floating, there is not chronologic in the information
See examples here: https://www.keyprogtools.com/smart-keys-programming-device/bently-keys
https://www.keyprogtools.com/mercedes-nec-device-esl-w204-steering-lock/mercedes-mb-esl-lite
you can not determine which is the title, which information are better and so on.
Click here to see the difference: https://www.keyprogtools.com/abritus-avdi-commander/mercedes-maybach-smart-online
Website Reference
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There is no hierarchy of information, which means you can not determine which is the title, which information is the most important and so on.
Click here to see the difference: https://www.keyprogtools.com/abritus-avdi-commander/mercedes-maybach-smart-online
I tried to fix them, and it worked but I had problem with the images and videos.
My solution was to create a certain frame to the images on the website, like so the floating effect will disappear and you ll feel the layout is handled correctly by a grid. This is a trick by me as a designer, and it won’t fix the development issue. This is why I strongly recommend contacting a designer for your site and do not depend on the developer alone.
See examples here:
Even though I have created to most of the pages (the one they gave me information of) banners, which were placed on the top in order to give a brief information for the user regarding the product.
I have created a promotion button in order to insert all the promotion posts by the company. Like so the user can surf directly to the promotion menu in order to know the recent promotions.
https://www.keyprogtools.com/simon-touch-promotions
I asked as well for an exhibition menu you can find it here
https://www.keyprogtools.com/exhibitions
But I didn’t like the layout, I would rather to see a showcase of the images and not text linked to the images.
The footer was very big and I asked to make it small. Even now I find it big, but it is okay, it seems it is a bit difficult to correct a site already developed and designed wrong.
One of the important step I did in those 3 years, is creating a buy now button. Now every user can surf to any product page and click buy now. This will open a new email with the product name in the subject and ready to write and send to the company. This will facilitate the communication between the user and the company. And actually it helped a lot, and drive a lot of email trafficking.
https://www.keyprogtools.com/smart-keys-programming-device/remote-key-tester
WEBSITE Layout REFERENCE
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Event Branding
Simon touch attend at least 6 exhibitions worldwide, from Dubai to Mexico, Prague and so on.
They used to go to an exhibition with low quality printing, bad design that do not transmit the message, and all visuals were wrong in dimensions.
Kindly check on the right the images of the exhibition held before me. You can notice easily some stand are still without visuals, some visuals are smaller than the white area and so on…
Previous Exhibition REFERENCE
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Exhibition Reference After Me Creating The Media Department At Simon Touch
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OPTIMIZATION Report
Nowadays every business sales is related to online presence from social media, website, ads and optimization.
The sales at Simon touch as all business depended a lot on the media.
Because the company sell worldwide, the most important thing was Google optimization for his product and site pages. The web developer did his job from his side as optimizing the site.
In the other hand, i did a lot of researches, and created techniques in order to make Simon touch number one online on Google and other search engines. Like so, every user around the world searching for any product that is for Simon touch or have the same specs will find Simon touch products online. This will driver more traffic for phone calls, email, site views ….
I even made the company to the first place above their suppliers.
That was a big challenge 🙂
Kindly check the image on the right, all red circles inform that the images related to Simon Touch are higher in number and rank on the first page of google.
A lot of changes i did or helped with in that period aren’t mentioned above,
like creating a buy button on the website with led to open the email of the user with the subject name same as the product chosen.
The user now will easily write his question to the sales.
This helped a lot in email trafficking. The users before asked a lot of the way of buying. After creating this button none asked me how to buy from you?
Problem Solved 🙂
Thanks all for reading. In case you want me to help you with your business,
do not hesitate to click here 🙂 Or you can contact me by whatsapp 🙂
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Workshop in Lebanon
Workshop in Lebanon
Join me on the 8th of May to attend the Practical Workshop in VAT, and learn all the related regulations and procedures for all types of activities: taxable, exempted and exempted with right for refund (article 59)
This workshop will help you calculate the VAT to be paid, book all the accounting entries, fill the quarterly declaration, request a refund, all the deadlines and penalties.
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Tickets are available at all Librairie Antoine branches for the cost of 300 USD
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Do not hesitate to follow our website and Christiane Mouawad on Linkedin for more information
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Job Opportunity in Jordan
Job Opportunity in Jordan
Pioneers Academy needs someone to join us as QA
-female only
– strong communication skills
– having Industrial Engineering background is preferable
Interested candidates can send their CV’s to sajarahahleh@yahoo.com
Do not hesitate to follow our website and Christiane Mouawad on Linkedin for more information
Kindly like and share our social platform
and stay updated with our daily news & monthly offers!
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Job Opportunity in Algeria
Job Opportunity in Algeria
Marktel Expert call center basé a Dely Brahim ALGER, recrute, des téléopérateurs/téléopératrices francophones pour ses opérations B to C.
Profil recherché :
• Bonne expérience dans le domaine du call center.
• Parfaite maîtrise de la langue française avec une élocution fluide et une aisance au téléphone.
• Fibre commerciale et goût prononcé pour la communication.
• Disponibilité immédiate à plein temps de 9h à 18h.
• Un planning de travail correspondant au calendrier français, avec deux jours de repos par semaine (samedi et dimanche, régime 40heures par semaine)
En intégrant notre équipe, vous bénéficierez de :
• De réelles possibilités d’évoluer au sein de la société selon vos compétences (Superviseur, chef de plateau).
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Vous pensez que vous correspondez au profile? Vous avez l’esprit d’équipe et du challenge? Vous êtes motivées ?
Rejoignez nous en envoyant votre CV au : mktl.exp@gmail.com OU en appelant le: 0770.23.05.95
Do not hesitate to follow our website and Christiane Mouawad on Linkedin for more information
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Job Opportunity in Lebanon
Job Opportunity in Lebanon
Needed for an automotive showroom in Dbayeh, a social media specialist:
- Full Time Job ( 9 am till 5 pm)
- Salary: 800$
Interested Candidates can send their CV to : christiane_mouawad@hotmail.com
Do not hesitate to follow our website and Christiane Mouawad on Linkedin for more information
Kindly like and share our social platform
and stay updated with our daily news & monthly offers!
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Job Opportunity in Lebanon
Job Opportunity in Lebanon
Amaken is hiring for a local shipping, clearing, and forwarding company, a Female Junior Accountant to be based in Beirut, Lebanon.
– 1-2 years of experience in the field.
– Previous experience in shipping companies is a huge PLUS.
Interested candidates are requested to send their updated resumes to rita@amakenlb.com and mention the job title in the subject.
Job Opportunity in Egypt
Job Opportunity in Egypt
A Multinational Company that Operates in more than 13 countries is looking for an# Accounting Section Head for its entity in Egypt.
The Head of Accounting oversees all activities of the accounting and tax accounting departments and is involved in the supervision and management of general accounting activities, analyses, business partnership, and the maintenance of effective internal controls while ensuring statutory compliance in all accounting initiatives.
Candidate should have a strong background of Taxes, Export and Import Financial operations with at least 5-7 years’ Experience in the same position ,
Perfect users of SAP and excellent command of English Language ,
IFRS knowledge, CPA certification, cost accounting background
FMCG or Manufacturer Background is preferred.
Interested candidates please send your resumes to sallyahmed @sisecam.com
Job Opportunity in UAE
Job Opportunity in UAE
Children’s Entertainer Job in Dubai United Arab Emirates
• Welcome all customers enthusiastically
• Monitor children and adults and relay all important and relative information regarding rules, regulations, and procedures to all guests while they are in the park
• Team oriented, responsible, motivated, comfortable dealing with the public and offering premium guest services as well as willing to support, encourage, and help other staff members as needed
• Must be able to effectively communicate with directors, managers, team members, and guests
• Listen to instructions and follow the operating guidelines.
• Work hard to maintain and promote a positive work environment
• Be flexible and work days, nights, weekends and holidays as necessary.
• Have the ability to work in a noisy, fast-paced environment
• Outgoing, fun loving, responsible and very good at working with children
• Ability to engage guests, children and families in an upbeat, positive manner.
• Strong oral, interpersonal and guest service skills required.
• Ability to work in a team
• Sales skills for promoting activities
• Flexibility and willingness to work long
Send resume to soor@jobs-n-jobs.com
For more jobs in Dubai and other UAE states, please visit https://lnkd.in/der3sK9
Do not hesitate to follow our website and Christiane Mouawad on Linkedin for more information
Kindly like and share our social platform
and stay updated with our daily news & monthly offers!
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