What is Package Design?
Packaging design is the connection of form, structure, materials, color, imagery, typography, and regulatory information with ancillary design elements to make a product suitable for marketing. Its primary objective is to create a vehicle that serves to contain, protect, transport, dispense, store, identify, and distinguish a product in the marketplace. Ultimately, the goal of a packaging design is to meet marketing objectives by distinctively communicating a consumer product’s personality or function and generating a sale.
There are tens of thousands of different products lining the shelves of the average supermarket. Department stores, mass merchandisers, specialty stores, outlets, and the Internet are all retail marketing sites where products are brought to life and attract consumers through their packaging design. The vastness of consumer choice brings about product competition that, in turn, fosters the need for market distinction and differentiation. In a consumer society, products and the design of their packaging become so intertwined that they are no longer perceived as either separate objects—or, ultimately, objects of necessity. Successful packaging design, in fact, creates desire
Why using this service?
- Attract buyers
- Increase sale
- Adds Value to the product
- Gives Information about the product ( what is inside the box) ( communicate all the information)
- Creates and Demonstrates Brand Identity
- Product Protection
Additional Benefits ( upon the agreement )
- Free Consulting
- More than one design
- More than one editing
- Free Cookies