FULLY MANAGED SEARCH ENGINE MARKETING CAMPAIGNS
Keywords are the actual terms bid on in order for your ad to populate. We begin our process by evaluating your website, industry, and demographics, allowing us to gain a precise understanding of the most important keywords for your campaign. This grouping of keywords will launch the Search Engine Marketing campaign, but the on-going management and research will help define the results.
A-B AD TESTING
The best test of your marketing is to hear from your consumer, and A-B ad testing creates that capability. By creating multiple ads centered around the same service, but with different keyword focuses, we can test how the consumer resonates with the message through evaluating engagement levels. The ad that is the most effective is usually marked by a higher click-through rate, better placement, and a lower price per click. The process of creating competing ads and evaluating the results is known as A-B ad testing.
LANDING PAGE EVALUATION
Once the consumer clicks on your ad and arrives at your website, it is very important that they arrive at the correct page and that they are immediately engaged with the information they are seeking. There should also be a clear call to action, ensuring the next step is evident.
As your new campaign launches, we will monitor the results on a daily basis until it’s in a more predictable state, at which time we’ll begin a weekly evaluation, monitoring key words, conversion rate, price per click, budget, ad testing, and more.
We strive to be completely transparent with your campaign. Our monthly reporting provides a clear picture of pricing, campaign effectiveness, and strategy. These reports are delivered monthly in a customized dashboard, displaying visual graphs for your results and including analysis on the campaign’s effectiveness.
WHY WE RECOMMEND SEARCH ENGINE MARKETING
- HIGHLY TARGETED
Search Engine Marketing is one of the most targeted forms of advertising, allowing you to set very specific criteria to populate your ad. Even further, SEM utilizes a Pay Per Click (PPC) model, meaning you are only charged if someone clicks on your ad. Highly targeted and very cost-effective.
- DEFINED BUDGET
With SEM, you determine your budget. Though the Cost Per Click (CPC) is determined by Google, you will know how much each click costs and can shape your budget around a daily spend. When your budget for the day has been reached, your ad will disappear until the next day, ensuring you stay on budget each month.
- REMARKABLY FLEXIBLE
Unlike other forms of advertising that are connected to a firm contract, SEM allows you to adjust your budget at any time. Your budget can be set based on peak months of your business, separate budgets can be set for a different market or service, and you can change your demographics at any time – if you want to have your ads start appearing in a new market, it can often be arranged within hours.
- STRONG RETURN ON INVESTMENT (ROI)
The Pay Per Click (PPC) model, combined with specific targeting, typically creates a much higher ROI. In short, your advertising only shows up to those you want seeing it, and you’re only charged if they click on the ad. Add this to a strong emphasis on landing page conversion and you have an advertising model with a high ROI.
- INSTANT TRAFFIC
Showing up naturally on search engines through SEO efforts can take time – especially if you have a newer website or are in a market with a lot of online competition, as most business are. The beauty of Search Engine Marketing is that, in most cases, you can be on the first page of Google, Yahoo, and Bing within hours, creating instant traffic to your website.
- MEASURABLE RESULTS
Online advertising carries with it the advantage of reporting, and measurable results are vital to the success of advertising campaigns. Through call tracking, analysis, and monthly reporting, you’ll know exactly what you’re gaining through SEM services.